EXECUTIVE PROFILE

Murat Onur Yuksel

Retail & CPG executive | Commercial growth | Retail transformation | Loyalty & CRM | Retail analytics

International leadership experience across grocery retail and consumer goods in the Middle East, Africa, Pakistan and Europe. Career spans NIQ, Tamimi Markets, Al Raya Markets and DIA, with experience in commercial P&L leadership, transformation, sourcing, pricing, promotions, shopper analytics, loyalty, e-commerce and market development.

Current role

NielsenIQ (NIQ), Dubai — Head of Loyalty & Retail Analytics, Middle East, Pakistan & Africa (from 1 October 2026).

Selected experience

• Led a $1.2B commercial P&L in grocery retail.
• Led integration of a 51-store acquisition and doubled private-label share.
• Built retailer analytics and services across 16 markets.
• Supported discount retail expansion in Türkiye to approximately 1,000 stores.

Education

B.A. in Administrative Sciences, Uludag University, Türkiye.

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For executive opportunities, industry conversations and strategic partnerships, contact murat@onuryuksel.com.